A mobile application (English: “Mobile app”) is software designed to work on smartphones, tablets and other mobile devices, developed for a specific platform (iOS, Android, Windows Phone, etc.). Many mobile applications are pre-installed on the device itself or can be downloaded to it from online application stores, such as App Store, Google Play, and others, for free or for a fee.

Initially, mobile applications were used for quick email verification, but their high demand led to the expansion of their assignments in other areas, such as mobile phone games and GPS, communication, video viewing and Internet use.

This term has become very popular since 2007, and in 2010 it was included in the list of” Words of the Year ” of the American Dialectical Society.

The mobile application market is very developed today and is steadily growing. According to Statista forecasts, in 2020, the gross annual revenue in the mobile application industry will exceed $189 billion.